Seattle, WA based creative firm Incite Partners brought a project for German-based, international security software company Avira to our doorstep. We spent three days at a local studio producing a study of each model for a wide range of expression and emotion. The immediate need for the images was for a new brand launch to coincide with Avira’s presence at the annual CeBIT in Hanover, touted as the global event for business.

A white backdrop with a massive range of dynamic poses and expressions mixed with great casting proved just the thing for this new re-launch of Avira’s brand.


The art director wanted images of people in varying degrees of animation shot with a ring-flash on a white backdrop.

We spent three days working through a giant cast of people for a diverse library of looks for this Euro-centric, international client.

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  • HMUA
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